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And to top fila 96 grant hill it all off: with all the past present in the clothes, you really felt his touch that he gets where the past speaks to the future. Balenciaga's show seems especially poignant next to Guy Trebay's article about the demise of season's as we know them, and another current NY Times article about melting ice-caps. The fleur comes to the rescue. I get the feeling Miuccia may have been pulling at similar threads in her collection, but Ghesquiere appears to have tugged a bit harder and achieved spectacular results. The thing that interested me about this Balenciaga collection is it's relatablity with today's social climate. I see the pieces as armor. Like Marko said, he is using his past this warrior but it has definitely been refined.

Last month, the Italian sportswear brand Fila staged its very first runway show for Milan Fashion Week. Antonino Ingrasciotta and Joseph Graesel, the brand's creative directors, delivered a very safe collection. There were hints of Fila's nineteen-seventies tennis heritage polos with napkin-sized collars alongside billowy suits paired with sneakers. It was a show given by a label fila ray that is cashing in on recently built-up capital in the vintage market. Fashion folks continue to dig through their closets for old sportswear, and Fila, which first underwent a revival in niche communities, is now trying to see how far its image can stretch. At the last Milan Fashion Week, Fila made an appearance when the Instagram artist Hey Reilly repurposed its fila running shoes distinctive font in a " tongue-in-cheek " collaboration with Fendi.

In 2015, Fila's London team approached the Russian designer Gosha Rubchinskiy, who is known for his high-end spin on post-Soviet youth attire. Rubchinskiy produced a hoodie with a giant Fila logo and a muted-gray revisions of the company's original tennis shoe and its low-top T-1 sneakers. The collaboration marked Fila's return to the fashion mainstream after more than a decade of irrelevance. Fila wasn't the first nineties brand to stage a runway revival or bring in a high-profile creative partner Calvin Klein and Reebok have similarly reintroduced themselves but the company saw enough other brands find success to know that this is a potential path to renewed relevance. For its first fifty years, Fila was fila gold content to make basic knitwear its primary focus.

Then, in 1971, Fila hired the designer Pierluigi Rolando, who was tasked with getting the company into tennis apparel. The same year, Adidas had reached out to the tennis pro Stan Smith, the world's top-ranked men's player, about an all-leather shoe that would bear his name. His signature shoe remains popular nearly half a century later. Rolando débuted Fila's famous split-"F" logo in a tennis collection in 1973. In 1975, Fila landed its own tennis star, the Swedish player Björn Borg, who sported the company's logo on polo shirts and jackets, which soon were selling well enough to give the company a foothold in the burgeoning sportswear market. Through the nineteen-eighties, the brand stuck mostly to tennis.

Its tracksuit traded on the exclusivity of the tennis clubs that were then the brand's core market. The tracksuit could be seen on up-and-coming rappers, such as LL Cool J, who, along with Run D.M.C. and their song "My Adidas," helped nationalize the adoption of what were at the time still boutique clothing brands. "A lot of those were high-ticket priced and were never targeted to young urban males, but they adopted it to be a part of their culture," Louis Colon III, the vice-president of heritage and trends at Fila, said. Nike, still a relative upstart in the eighties, became a leading sneaker outfit when it signed Michael Jordan, in 1984. Companies scrambled to find their own M.J.

In 1994, Fila placed its bet on the Duke University star Grant Hill, who signed a four-year deal with the company less than two months after he was drafted third over-all fila tractile men's trail running shoes by the Detroit Pistons. The next year, GQ put him on its cover with the tagline "Can Grant Hill Save Sports?" The accompanying piece, by Tom Junod, touches on how Fila had wooed him. "Grant would have exactly what he wanted: the chance to swing the course of Fila's destiny the way Michael Jordan once had swung the course of Nike's." Though Hill's shoes helped elevate Fila to No. 2 in basketball-shoe sales in 1996, just behind Nike, Hill suffered significant injuries throughout his career, limiting his star potential. The [img]http://www.dailyblogvlog.com/images/soni/fila ray-561uxv.jpg[/img] company never found someone to match Hill's rookie hype.